Saving With Gusto
Abraham Hernández VITALIS®/ISEG Universidad de Lisboa Fernando Galindo Universidad Anáhuac México Jorge López VITALIS® Fernanda Salas VITALIS® Universidad Nacional Autónoma de México On current trends most people will not have access to a formal pension. We do not naturally save for retirement. We lack the "chipmunk chip". Today, most elders depend on their family for support, but families are decreasing and disintegrating. Here we explore the alternative of saving for retirement through spending. Not everybody works (formally or not), but almost everybody spends. Thanks to technology is now possible to establish a robust savings platform that enables people to save very small amounts each time they spend. Behavioral economics developments…
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